Comments on: Public Relations 3.0: Media, Blogs, and Consumers

By: FridrihLop

FridrihLop — Fri, 29 May 2009 17:22:59 +0000

Good article, the advertisment is sold?

By: Deirdre Breakenridge

Deirdre Breakenridge — Fri, 29 May 2009 16:18:22 +0000

I thought your post was very interesting and I like the way you organized PR into three buckets with Media Relations, Blog Relations and Consumer Relations. I agree that each function is very different. I think the word “flak” is tough to swallow being a counselor for over 20 years. However, in some cases it may be warranted for those PR people who just don’t get it. I’m not sure if I think we’re into PR 3.0 because that means a groundbreaking change in the PR industry. For me, 3.0 is the Semantic Web. Good information and I enjoyed reading your post

By: PR 3.0 - Do You Have the Skills to Compete? « Social Media Snippets

PR 3.0 - Do You Have the Skills to Compete? « Social Media Snippets — Mon, 01 Dec 2008 14:18:22 +0000

[...] Max Gladwell did an excellent analysis of the topic, noting that PR really breaks down into media relations, blogger relations and consumer relations. On a similar note, David Mullen did a great post on how “public relations” has really been redefined as “people relations” in today’s communications world. [...]

By: reenasally

reenasally — Tue, 14 Oct 2008 04:11:06 +0000

There are well established methods to evaluate the benefits and ROI of traditional public relations, marketing and advertising. But, while often data-rich, effective measurement of “new” communications methods are still surrounded by questions and uncertainties on the part of communications practitioners.
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Sally
Viral Marketing

By: Max Gladwell

Max Gladwell — Thu, 09 Oct 2008 15:39:50 +0000

Wade: Thanks! Means a lot coming from you. Weber Shandwick did some great work on Stand Up To Cancer, and we appreciate what you’ve done with General Motors.

By: Wade Rockett

Wade Rockett — Thu, 09 Oct 2008 15:35:33 +0000

Great post! I really like the idea of separating blog relations out from media relations, defining it as a wholly different activity to keep preconceptions about one from spilling over into the other.

Consumer Relations is an area that’s very exciting to me, and I often find that PR has a huge role in it: recommending best practices and guidelines, doing research to help clients discover online conversations about topics related to their businesses, and providing ongoing counsel while they get their sea legs.

By: Michael

Michael — Tue, 30 Sep 2008 00:22:35 +0000

found you on twitter. nice article!

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http://www.dexflu.eu t-shirts aus wien

By: Bob Rose

Bob Rose — Mon, 29 Sep 2008 19:46:34 +0000

This was a great article. It really cut to the heart of the matter.

Thank you,

Bob Rose

By: Annie Lynsen

Annie Lynsen — Mon, 29 Sep 2008 16:24:37 +0000

This is really insightful – especially the part about blogger relations. Thanks!

By: Heather M. Philipp

Heather M. Philipp — Mon, 29 Sep 2008 16:18:44 +0000

I appreciate this post very much! As a customer relations director responsible for overseeing PR and much of the consumer marketing for a national renewable energy company, as well as an independent musician building a personal brand, I find the blog and tweets of Max Gladwell offer a high return on my time investment. Thanks!

~ Heather M. Philipp
Renewable Choice Energy FB Group: http://tinyurl.com/3zeunh
Heather Marie Philipp Music FB Group: http://tinyurl.com/3rzrdh
http://www.heathermariephilipp.com