Max Gladwell

General Motors takes the wraps off the production version of the 2011 Chevy Volt. Can this save the company? DETROIT – General Motors launched its next 100 years today by unveiling the much-anticipated production version of the Chevrolet Volt – a vehicle that delivers up to 40 miles of gasoline – and emissions-free electric driving, [...]

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If you like word-of-mouth advertising, you’ll love discovery marketing. When it comes to social media marketing, we like to say “it’s better to discover a product with unique value than to be told a product is valuable.” This is the essence of what we call discovery marketing. Since the term can’t be found in Wikipedia, [...]

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Presidential elections are always about the economy, unless they’re not. As we wrote in Indecision 2008, this upcoming presidential election will not be decided based on personalities, spin, gender, race, age, or the candidate’s picks for Vice President. In many ways, it won’t even be about issues or party because the deciding factor transcends it [...]

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After reading the first chapter of Thomas Friedman’s new book, we’re eager to read the rest. Thomas Friedman’s new book, Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America, was recently released. He’s been promoting it through so many speaking engagements for months, and he’s still on the circuit. [...]

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In order to bridge the gap between liberals and conservatives on the environment, we should look to Objectivism and frame the issues accordingly. Who is Max Gladwell? If you’ve answered that question, then you know the name was partly inspired by Ayn Rand’s magnus opus, Atlas Shrugged, and her Objectivist philosophy. It’s fitting on many [...]

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