Max Gladwell

Social Media, Geolocation, and Green Living

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Entries from September 2008

GM Unveils the Production Version of the 2011 Chevy Volt

September 16th, 2008 by Max Gladwell · 7 Comments

General Motors takes the wraps off the production version of the 2011 Chevy Volt. Can this save the company? DETROIT – General Motors launched its next 100 years today by unveiling the much-anticipated production version of the Chevrolet Volt – a vehicle that delivers up to 40 miles of gasoline – and emissions-free electric driving, [...]

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Tags: Alternative Energy · Automotive

Discovery Marketing: One Step Ahead of Word of Mouth

September 16th, 2008 by Max Gladwell · 5 Comments

If you like word-of-mouth advertising, you’ll love discovery marketing. When it comes to social media marketing, we like to say “it’s better to discover a product with unique value than to be told a product is valuable.” This is the essence of what we call discovery marketing. Since the term can’t be found in Wikipedia, [...]

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Tags: Marketing · Social Media

An Historical, Political Truth: It’s All About the Economy

September 15th, 2008 by Max Gladwell · No Comments

Presidential elections are always about the economy, unless they’re not. As we wrote in Indecision 2008, this upcoming presidential election will not be decided based on personalities, spin, gender, race, age, or the candidate’s picks for Vice President. In many ways, it won’t even be about issues or party because the deciding factor transcends it [...]

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Tags: Politics

Code Green: Hot, Flat and Crowded

September 11th, 2008 by Max Gladwell · 3 Comments

After reading the first chapter of Thomas Friedman’s new book, we’re eager to read the rest. Thomas Friedman’s new book, Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America, was recently released. He’s been promoting it through so many speaking engagements for months, and he’s still on the circuit. [...]

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Tags: Alternative Energy · Global Warming · Media

Why We Can’t Save the Planet and Shouldn’t Care About the Environment

September 10th, 2008 by Max Gladwell · 5 Comments

In order to bridge the gap between liberals and conservatives on the environment, we should look to Objectivism and frame the issues accordingly. Who is Max Gladwell? If you’ve answered that question, then you know the name was partly inspired by Ayn Rand’s magnus opus, Atlas Shrugged, and her Objectivist philosophy. It’s fitting on many [...]

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Tags: Policy · Politics

Detroit’s Big Three Automakers Go for the Bailout

September 9th, 2008 by Max Gladwell · 10 Comments

General Motors, Ford, and Chrysler are seeking $50 billion in low-interest federal loans. But don’t call it a bailout. First there was the subprime crisis and Bear Sterns. The U.S. government bailed out the investment bank to the tune of $29 billion because it was too big to fail. Investors lost a ton of dough, [...]

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Tags: Automotive · Policy

Congress Considers Offshore Drilling, Broader Energy Policy

September 8th, 2008 by Max Gladwell · 2 Comments

Democrats and Republicans outline a compromise on offshore drilling that largely moves energy policy in the right direction. Can it pass? If so, will Bush sign it? The Democrats picked the wrong battle at the wrong time with offshore drilling. It should never have been allowed to become a so-called wedge issue because it’s effectively [...]

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Tags: Alternative Energy · Policy · Politics

The Daily Show with Jon Stewart Paints a Picture of George W. McCain

September 6th, 2008 by Max Gladwell · 4 Comments

The Daily Show juxtaposes George W. Bush’s 2000 acceptance speech with John McCain’s and exposes striking similarities. On its final night of “covering” the Republican National Convention, The Daily Show kicked off the final 59 days of this election with two masterpieces of video archiving and editing. First, Steward cuts together a clip that shows [...]

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Tags: Humor · Online Video · Politics

Green Drinks is a Lot Like Social Networking

September 5th, 2008 by Max Gladwell · 4 Comments

The global phenomenon known as Green Drinks is a lot like social networking, only in the real world. How crazy is that? It often seems like Max Gladwell exists not at the nexus of social media and green living but rather in the parallel worlds. We often attend networking events for each of these markets, [...]

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Tags: Green Living · Social Networking

The Truthiness About Fake News: Stewart and Colbert Tell It Like It Is

September 4th, 2008 by Max Gladwell · 5 Comments

The Daily Show and The Colbert Report deliver superb, award-winning commentary and satire. But don’t call it news. It’s no secret that we’re big supporters of The Daily Show with Jon Stewart and The Colbert Report with Stephen Colbert. In fact, WebEcoist recently featured Max Gladwell among its 25 Best Green Blogs, noting that “you’re [...]

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Tags: Media · Politics