Stephen Colbert gets into bed with Big Oil and celebrates the lifting of the ban on offshore drilling with a new ad campaign. Now that the Congressional ban on offshore drilling has been lifted, Stephen Colbert and the Prescott Oil Company wants to drill, baby, drill. Colbert hailed the lifting of the ban as a [...]
Entries from September 2008
Stephen Colbert and Prescott Oil: Buy More Oil to Save the Environment
September 30th, 2008 by Max Gladwell · 10 Comments
Tags: Greenwashing · Humor · Online Video
The Ultimate Green Hack: An Electric MINI Cooper
September 27th, 2008 by Max Gladwell · 5 Comments
Hybrid Technologies hacks production cars like the MINI Cooper and re-brands them as electrified green machines. Driving an all-electric vehicle takes some getting used to. First, you have to remember to plug it in at night. Next, you have to get over shifting and the very sensation of shifting, because there’s just one forward gear: [...]
Tags: Alternative Energy · Automotive · Online Video
Public Relations 3.0: Media, Blogs, and Consumers
September 26th, 2008 by Max Gladwell · 13 Comments
Public relations has lost its meaning. Are you looking for media relations, blog relations, or consumer relations? The business of public relations (PR) used to be simple. You hired a firm that had relationships with editors and journalists…relationships that were built through the revolving door that is media and PR. The PR firm pitches your [...]
Tags: Blogs · Marketing · Social Media
West Coast Green: Live Coverage and Twittering #wcg08
September 23rd, 2008 by Max Gladwell · 2 Comments
Max Gladwell sends top thought leaders in “the nexus of social media and green living” to cover the West Coast Green conference. We’re sending Creative Citizen co-founders Scott Badenoch and Argam DerHartunian to San Jose, California, to cover the West Coast Green conference and expo for Max Gladwell. West Coast Green is one of the [...]
Tags: Events · Green Living · Lifestreaming
Electric Mini Cooper: A Week of Emissions-Free Driving
September 22nd, 2008 by Max Gladwell · 10 Comments
We have the Hybrid Technologies all-electric LiV Flash for a week of testing prior to the Alt Car Expo in Santa Monica. Hybrid Technologies needed a place to park its all-electric Mini Cooper, otherwise known as the LiV Flash, for a week between the Emmys and Alt Car Expo. And we’re happy to oblige. Here [...]
Tags: Alternative Energy · Automotive











