Max Gladwell

Social Media, Geolocation, and Green Living

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Entries from September 2008

Stephen Colbert and Prescott Oil: Buy More Oil to Save the Environment

September 30th, 2008 by Max Gladwell · 10 Comments

Stephen Colbert gets into bed with Big Oil and celebrates the lifting of the ban on offshore drilling with a new ad campaign. Now that the Congressional ban on offshore drilling has been lifted, Stephen Colbert and the Prescott Oil Company wants to drill, baby, drill. Colbert hailed the lifting of the ban as a [...]

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Tags: Greenwashing · Humor · Online Video

The Ultimate Green Hack: An Electric MINI Cooper

September 27th, 2008 by Max Gladwell · 5 Comments

Hybrid Technologies hacks production cars like the MINI Cooper and re-brands them as electrified green machines. Driving an all-electric vehicle takes some getting used to. First, you have to remember to plug it in at night. Next, you have to get over shifting and the very sensation of shifting, because there’s just one forward gear: [...]

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Tags: Alternative Energy · Automotive · Online Video

Public Relations 3.0: Media, Blogs, and Consumers

September 26th, 2008 by Max Gladwell · 13 Comments

Public relations has lost its meaning. Are you looking for media relations, blog relations, or consumer relations? The business of public relations (PR) used to be simple. You hired a firm that had relationships with editors and journalists…relationships that were built through the revolving door that is media and PR. The PR firm pitches your [...]

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Tags: Blogs · Marketing · Social Media

West Coast Green: Live Coverage and Twittering #wcg08

September 23rd, 2008 by Max Gladwell · 2 Comments

Max Gladwell sends top thought leaders in “the nexus of social media and green living” to cover the West Coast Green conference. We’re sending Creative Citizen co-founders Scott Badenoch and Argam DerHartunian to San Jose, California, to cover the West Coast Green conference and expo for Max Gladwell. West Coast Green is one of the [...]

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Tags: Events · Green Living · Lifestreaming

Electric Mini Cooper: A Week of Emissions-Free Driving

September 22nd, 2008 by Max Gladwell · 10 Comments

We have the Hybrid Technologies all-electric LiV Flash for a week of testing prior to the Alt Car Expo in Santa Monica. Hybrid Technologies needed a place to park its all-electric Mini Cooper, otherwise known as the LiV Flash, for a week between the Emmys and Alt Car Expo. And we’re happy to oblige. Here [...]

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Tags: Alternative Energy · Automotive