Comments on: Ten Ways that Social Media and Sustainability Align

By: Are social media and sustainability making us less human? — Sustainable Marketing Blog

Fri, 02 Oct 2009 21:19:59 +0000

[...] As I’ve been exploring the intersection of social media and sustainability, I extended the line of questioning in that direction as well. As social media temporarily reduces [...]

By: Memphis… Powering the World, One Solar Panel at a Time « the social network is always greener

Sat, 25 Jul 2009 01:50:39 +0000

[...] post by Max Gladwell about why social media and sustainability are the perfect match. (I’m [...]

By: SUSTAINABLE MARKETING BLOG » Blog Archive » How does social media fit into sustainable marketing?

Thu, 23 Jul 2009 10:07:15 +0000

[...] number of blog(gers) have explored the alignment between social media and sustainability. Max Gladwell outlined his thinking on the premise that both change the world for the better. Richard Matthews [...]

By: Sustainability 2.0

Sustainability 2.0 — Thu, 25 Jun 2009 15:03:08 +0000

Sorry for the name confusion, but the message was aimed at you.

We posted about your article here: http://www.sustainabilitythebook.com/a/?p=254

By: Sustainability 2.0

Sustainability 2.0 — Tue, 23 Jun 2009 14:03:53 +0000

Hi Malcolm,

This post is extremely valuable to us, we’re spreading the word about these same topics: sustainable development, Web 2.0 and collective intelligence.

Take a look at our website and blog: http://www.sustainabilitythebook.com/a

By: Using Social Media to Accelerate Sustainability at #SXSW | Max Gladwell

Using Social Media to Accelerate Sustainability at #SXSW | Max Gladwell — Sat, 25 Apr 2009 15:18:03 +0000

[...] is any indication, this is a pretty familiar topic. In August of last year, we wrote about the Ten Ways that Social Media and Sustainability Align in which we discussed the shared DNA between these two mega trends. Given the economic crisis that [...]

By: The Capacity Evolution Blog » Blog Archive » Social Media & Sustainability 2.0

Mon, 13 Apr 2009 15:56:23 +0000

[...] We’ll be giving a talk on the connections between social media and sustainability this week. As I was doing some research on the topic I came upon this slightly dated piece over at Max Gladwell. [...]

By: Max Gladwell

Max Gladwell — Mon, 22 Sep 2008 18:35:13 +0000

This was posted at http://claremunn.com/2008/09/tcg%E2%80%99s-10-ways-social-media-and-sustainability-align-in-the-corporate-world/, but it linked to the re-post on CSRWire, so we’re providing an ad-hoc pingback and a excerpt with two of the best points about how social media and sustainability align:

4. Whole system thinking

Social media strategies and corporate sustainability programs only work if there is whole system thinking. Merely adding a blog to your website does not constitute a social media strategy. Changing products’ packaging and labelling without addressing the whole value chain equally does not equate to a sustainable program. Also, for a sustainability program to work it needs to touch every aspect of a corporation. The authors of a program will be remiss if they did not take a whole system philosophy. The same applies to social media.

5. Specific problems, specific strategies, specific executions, specific resolutions

There is no one size fits all strategy for corporations when it comes to developing a sustainability program or a social media strategy. Each organization has its own business rules, methods and objectives. Trying to reshape an organization to fit a predetermined strategy or set of tools and processes cannot lead to efficiencies or congruence.

By: Energy Crisis Information » - “green energy”

Energy Crisis Information » - “green energy” — Thu, 11 Sep 2008 17:34:47 +0000

[...] Ten Ways that Social Media and Sustainability Align By Max Gladwell Local Power is working to help cities adopt CCA, specifically in San Francisco where the short-term goal is 51% green energy. According to this story in Fast Company, the utility PG&E is none to happy about it. … Max Gladwell – http://www.maxgladwell.com [...]

By: 10 Ways that Social Media and Sustainability Line Up : Sustainablog

10 Ways that Social Media and Sustainability Line Up : Sustainablog — Mon, 25 Aug 2008 16:42:11 +0000

[...] published on Max Gladwell. Tags: Barack Obama, buy local, carbon offsets, CCA, Community Choice Aggregation, Current TV, [...]