Comments on: Research Firms and Green Marketers Have the Same Question: Generation Y? http://www.maxgladwell.com/2008/08/research-firms-and-green-marketers-have-the-same-question-generation-y/ SoLoMo and Green Living Tue, 26 Jul 2011 15:47:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: KevinLongJM http://www.maxgladwell.com/2008/08/research-firms-and-green-marketers-have-the-same-question-generation-y/comment-page-1/#comment-864 KevinLongJM Sun, 10 Aug 2008 13:43:00 +0000 http://www.maxgladwell.com/?p=581#comment-864 I have been seeing a lot of chat about the green generation. I appreciate how you stated the facts and did not do a comparison with other generations because I think the biggest factor still driving Gen Y to green is because "they can" - not just because "they should". Transfer of wealth is at an all time high along with employment options because of the internet. Two big factors that generations in the past did not have before deciding if they should "go green". Kevin Long www.justmeans.com I have been seeing a lot of chat about the green generation. I appreciate how you stated the facts and did not do a comparison with other generations because I think the biggest factor still driving Gen Y to green is because “they can” – not just because “they should”.

Transfer of wealth is at an all time high along with employment options because of the internet. Two big factors that generations in the past did not have before deciding if they should “go green”.

Kevin Long
http://www.justmeans.com

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