Comments on: The First Rule of Social Media Club is…

By: The New Media Landscape: Mass Proffesionalization | Max Gladwell

The New Media Landscape: Mass Proffesionalization | Max Gladwell — Sat, 06 Dec 2008 21:55:51 +0000

[...] we wrote in The First Rule of Social Media Club is…, [T]he chief function of social media, in our humble opinion, is to more efficiently and equitably [...]

By: Green Drinks is Like Social Networking | Max Gladwell

Green Drinks is Like Social Networking | Max Gladwell — Fri, 05 Sep 2008 19:53:42 +0000

[...] at the nexus of social media and green living but rather in the parallel worlds. We often attend networking events for each of these markets, and it’s more often the case that we get blank stares when it [...]

By: Robby Berthume

Robby Berthume — Sat, 02 Aug 2008 22:36:29 +0000

Great write-up and hope we can meet at the next SMC, Max! We posted a wrap-up here as well: http://www.epsilonconcepts.com/blog/2008/07/29/social-media-club-la-wrap-up/

By: Green Blogs, New Media, and Social Change | Max Gladwell

Green Blogs, New Media, and Social Change | Max Gladwell — Fri, 01 Aug 2008 17:01:36 +0000

[...] Economic Crisis as Half Full | Max Gladwell on Al Gore Sets Ambitious Energy GoalsMax Gladwell on The First Rule of Social Media Club is…Mario Vellandi on The First Rule of Social Media Club is…Vertography » Blog Archive [...]

By: Max Gladwell

Max Gladwell — Thu, 31 Jul 2008 16:15:41 +0000

Mario: Listening should definitely be the first step. However, when we look at the long-term value of social media, it will be the first thing to be handled exclusively by technology. We’re already this. Next will come the actual conversations. This will be a combo of tech and outsourcing. Much of this will essentially become commoditized.

So if your value is in helping companies to listen and “join the conversation”, your usefulness will pass rather quickly. The real value of social media is in leading and sparking the conversation.

Brands need to be the source of the conversation. They need to contribute more to it than hitting the reply button. This comes down to content. And that content can range from BMW Films to quality micro-blogging on Twitter, neither of which can be effectively outsourced or replaced by a computer.

For us, the social web has made content more valuable than it’s ever been. Which dramatically increases the ROI on content. Which justifies a radical shift in marketing resources from one-way advertising and PR to two-way media production and sharing.

By: Mario Vellandi

Mario Vellandi — Wed, 30 Jul 2008 23:11:42 +0000

Whoah, what a write up! My marketing pals and I (as did the Forrester folks in “Groundswell”) that listening is the first step and greatest immediate benefit of participating in SM.

Happy to see the SMC is finally in LA. Just signed up for the email list.