One point of clarification – the numbers next to Articles on the home page (and elsewhere on the site) are user votes for that particular Article – like diggs on Digg.com – not the company Reputation Scores.

The Reputation Scores are found by clicking on the name of a company anywhere it appears on the site. We calculate them by aggregating all the user Articles and votes for each particular company.

For example, if you searched for Matsushita Electric (the parent of Panasonic) from the home page, or clicked on Matsushita Electric anywhere it appears on the site, you’ d find that they were in the 69th percentile (69 out of 100) among electronics, computer and software companies when it comes to sustainability, recycling, use of clean energy, conservation and preservation – all the things that make up their environmental reputation. 69% isn’t bad, but it’s still below leaders such as Canon, LG, Samsung, Siemens and Sony (whose Reputation Scores are all 80/100 or better).