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Reputable publisher adds an environmentally conscious business blog to its repertoire.
Leading Green is a new blog from Harvard Business Publishing.
“Our mission here is to provide ideas that will help fuel your “green thinking.” These ideas will focus on how to become greener individuals, greener managers, help lead greener organizations, and find new profit and business opportunities through a focus on sustainability. We’ll cover leadership, innovation, strategy, execution, marketing and so on all from a green perspective.”
The blog debuts with a four excellent posts:
We have finally moved beyond the questions of “Should we?” and “Will we?” notes best-selling author and activist Bill McKibben. The questions facing us now about climate change are “How much will we do and when?” It’s not a negotiation to be taken lightly.
Business schools may not seem like the most likely source of green momentum, but as companies are now discovering, newly minted MBAs are taking a hard look at the environmental records of prospective employers. Andrew Winston examines the trend in “Greener B-Schools, Greener Employees.”
In this era of globalization, countries find themselves increasingly competing with each other for a share of trade, investment, and tourism, notes green marketing guru David Wigder in “Rethinking Country Brands in an Age of Climate Change.” As countries build their branding strategies, he says, they’d be wise to think heavily along green lines. There’s an important lesson for business here too.
We’ve just added one more post, “Exxon’s Losing Battle,” for our launch. Exxon Mobil Chairman and CEO Rex Tillerson may have successfully defeated shareholder proposals to split his job in two and force his company to confront global warming issues, notes Bill Holstein, but he’s in for a tough time if he doesn’t change course and embrace his company’s role in creating a new U.S. energy policy.
1 response so far ↓
1 Barbara // Jun 5, 2008 at 9:27 am
A wonderful idea that is long overdue! Bravo, Harvard!
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