Comments on: Be a Beacon: The First Principle of Social Media

By: JRL

JRL — Tue, 22 Jun 2010 05:15:25 +0000

I found this webpage while searching for the topic of discovery marketing. I must say that I share a lot of the ideas you talked about in that article and this one as well (even though I am thousands of miles away). These insights are the backbone of a new venture I am setting up that makes use of what I call advertising cues that direct people to the real advertising message. My unique takeaway from your article is that brands and their most current messages (ad campaigns) also benefit from this kind of “signaling”. And the psychological bonanza a person gets from making a “discovery” makes them predisposed to subsequent messages whether these be of the permission marketing sort or just plain advertising.

By: Laura Ann Osterman

Laura Ann Osterman — Sun, 27 Sep 2009 01:41:38 +0000

The “Be a Beacon” article was fabulous!

Great advice!
Thanks!
L:)

By: Laura Ann Osterman

Laura Ann Osterman — Sun, 27 Sep 2009 01:40:39 +0000

“Be a Beacon”

Great advice!
Thanks!
L:)

By: Adiel Gavish

Adiel Gavish — Thu, 10 Sep 2009 16:17:55 +0000

Well said! This is also one of Life’s Principles of Sustainable Design- the notion of “Antenna/Receptor”. You need them to match up in order to send and receive the right signals in an efficient and effective way. Without them, you cannot communicate, nor obtain the next principle, which is “Feedback” to continuously improve your system.

By: Building a Brand Through Social Media | It's Good to be Brown

Building a Brand Through Social Media | It's Good to be Brown — Fri, 05 Jun 2009 23:59:47 +0000

[...] http://www.briansolis.com/2008/08/introducing-conversation-prism.html http://www.maxgladwell.com/2008/06/be-a-beacon-first-principle-social-media/ http://www.maxgladwell.com/2008/12/social-media-predictions-2009/#more-1109 [...]

By: Mobmuptimmuts

Mobmuptimmuts — Sat, 07 Mar 2009 23:48:16 +0000

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By: Building a Brand Through Social Media « It’s Good to be Brown

Building a Brand Through Social Media « It’s Good to be Brown — Mon, 23 Feb 2009 21:01:33 +0000

By: Social Media Club LA » Blog Archive » Building a Brand Through Social Media

Sat, 21 Feb 2009 02:58:31 +0000

By: Social Media Predictions for 2009 | Max Gladwell

Social Media Predictions for 2009 | Max Gladwell — Tue, 30 Dec 2008 06:17:30 +0000

[...] This “intersect” is the essence of the beacon approach. It’s about sending signals into the Web by way of content that crosses paths (or intersects) [...]

By: Change.org's New Content Strategy a Success | Max Gladwell

Change.org's New Content Strategy a Success | Max Gladwell — Sun, 28 Dec 2008 01:43:19 +0000

[...] a practical level, content is what people are ultimately searching for. It’s a key to being a beacon and attracting precisely the type of customer or user you’re seeking. Because they’re [...]