Loading ...
Social startup connects nonprofits with people through major online media outlets
The DoGood Channel and Good2gether provide a unique social networking model geared for nonprofits, especially smaller organizations that lack marketing resources and know-how.
“Part search engine, part social network, good2gether is a latest-generation Web 2.0 platform that solves the biggest problem nonprofits have had for years: connecting with sufficient numbers of donors, volunteers, and advocates. By giving nonprofits access to an online network of millions of unique visitors through its media partners—at no cost to the organization—good2gether is making it possible for nonprofits to reach the do-gooder in all of us.”
The company works with media companies, such as The San Francisco Chronicle, to position its “connect-a-cause” widget next to relevant content. So if you read about something bad, it’s a way to balance that and take immediate action by doing good.
Someone reads a story on a newspaper web site about inner city gun violence; Good2gether provides content the newspaper can drop in next to the story that will connect the reader to local youth-serving nonprofits like Boys and Girls Club or Big Brothers/Big Sisters. There, the reader can make a donation, learn about volunteer opportunities or events, depending on what information the nonprofit has put in its profile. It’s an easy way for a nonprofit to broadcast its needs to a broad audience, McHale said.
The widgets are sponsored, thus providing revenue for the media partner. When you click on a nonprofit inside the widget, it opens a branded page, hosted by Good2gether, which engages the user with information, events, and the ability to share through Facebook and other social media. Everything is free for the nonprofit, and they can earn revenue by selling sponsorships on their pages.
The company’s CEO and self-described “serial and social entrepreneur”, Greg McHale, gives a rapid-fire pitch in this video:
[Do Good Channel] launched this week with “over 500 non-profit profiles,” and touts partnerships with the American Red Cross, YMCA, March of Dimes, Boys & Girls Clubs of Boston, and the American Heart Association. It of course strives to eventually connect a great many more organizations large and small with donors and volunteers through its network.
3 responses so far ↓
1 Meryn Stol // May 3, 2008 at 11:01 am
Seems like a pretty smart play.
2 Dagny McKinley // May 4, 2008 at 9:55 am
I love seeing people bring a positive outlook to the news we are so inundated with. I think people become overwhelmed with negative images and start to feel afraid and hopeless. Letting people contribute positive changes to the world empowers everyone.
Dagny McKinley
http://www.onnotextiles.com
organic apparel
3 Ripple Effect: Fight Poverty with Every Click | Max Gladwell // Jun 5, 2008 at 11:04 am
[...] activities into our everyday online use, whether it’s through shopping, social networking, reading the news, or search. We’re afraid Ripple isn’t one of them. That said, it could add value to the [...]
Leave a Comment