Max Gladwell

The founders of Method publish a book and promote it through YouTube

We’re huge fans of Method. It’s not only “the world’s largest eco-friendly home brand” but a success story in social media marketing. The vast majority of the company’s branding and marketing has taken place through its website and various web channels, including YouTube. Method is also a case study in how to build a successful green brand. The products’ greenness is actually it’s third quality. First, they perform. You can’t sell an inferior product just because it’s green. Second, they are well designed. In this case, it’s both aesthetic and functional design. Thirdly, they are eco-friendly and non-toxic.

Now they have a companion book: Squeaky Green.

When Adam Lowry and Eric Ryan founded Method, the environmentally friendly brand of cleaning products, they used packaging stylish enough to showcase on the countertop and pleasant aromas such as green tea and cucumber to transform household products into must-have lifestyle accessories. And when they coined the phrase “People Against Dirty,” they weren’t just talking about the stuff you track in on your shoes—they also meant the toxic chemicals that make up many household detergents. Packed with helpful tips and surprising facts, their first book, Squeaky Green, is a totally informative and completely entertaining room-by-room guide to giving dirty the boot. Squeaky Green is rehab for chemically dependant homes.

Related Posts

• Your Subscription to the Social Web
• Stop Global Warming Dot Org: More Than a Million Strong
• UCSF and YouTube Launch a New Video Channel Aimed at Defeating Brain Disease
• Obama Symbolizes Power of the Social Web
• Make Your Pitch to Save the Planet