http://www.maxgladwell.com/2008/05/keynotes-reference-materials-for-web-20-and-greenwashing/ Social Media, Geolocation, and Green Living Thu, 29 Jul 2010 20:59:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.maxgladwell.com/2008/05/keynotes-reference-materials-for-web-20-and-greenwashing/comment-page-1/#comment-97 Paul Smith Mon, 05 May 2008 21:50:18 +0000 http://www.maxgladwell.com/?p=111#comment-97 Thanks much for these resources. Downloaded and looking forward to reading them. Greenwashing is a serious threat to the credibility and ongoing viability of those doing the real thing, in terms of substantive greening efforts, or designing green in in the first place. Helping those enthusiastic to ride the wave to do it with integrity and be of true benefit to the consumer (and the employees making the product itself!) would be welcome. Thanks much for these resources. Downloaded and looking forward to reading them. Greenwashing is a serious threat to the credibility and ongoing viability of those doing the real thing, in terms of substantive greening efforts, or designing green in in the first place. Helping those enthusiastic to ride the wave to do it with integrity and be of true benefit to the consumer (and the employees making the product itself!) would be welcome.

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