Three presentations came across our media transom this week: A Greenwashing Guide (not a how-to), A Primer on Social Media, and Morgan Stanley’s Latest “Internet Trends”
These are written primarily for an enterprise audience i.e. for those wanting to stay informed on social media and green living from a business perspective. And since most of us work, at least one of these should be relevant to anyone reading Max Gladwell. Each of the presentations (PDF) can be downloaded by clicking the images.
Greenwash is with us, and unless we take action, it is likely to be with us to stay. Greenwash is an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organisations and products. Greenwash is an old concept, wrapped in a very modern incarnation.
Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm.
Fifteen years ago, enterprise technology was higher-quality than consumer technology. That’s not true anymore. It used to be that you used enterprise technology because you wanted uptime, security and speed. None of those things are as good in enterprise software anymore [as they are in some consumer software].
Douglas Merrill, Google Chief Information Officer, 3/18/08
1 response so far ↓
1 Paul Smith // May 5, 2008 at 2:50 pm
Thanks much for these resources. Downloaded and looking forward to reading them. Greenwashing is a serious threat to the credibility and ongoing viability of those doing the real thing, in terms of substantive greening efforts, or designing green in in the first place. Helping those enthusiastic to ride the wave to do it with integrity and be of true benefit to the consumer (and the employees making the product itself!) would be welcome.
Leave a Comment