New “Burma Viral” ad delivers a flowery payload
As a counterpoint to the celebrity-driven Burma Can’t Wait campaign, a new spot takes a more dramatic and empathetic approach.
According to AdGrabber, “the ‘Burma Viral does a nice job of emitting the fragility of the Burmese situation, and of peace in general, without imploring for pity. It’s more moving — and infinitely more dignified — than using anxious celebrities to plug for cash.”
The video will air on MTV’s Times Square Jumbotron and elsewhere around the world.
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