Max Gladwell

In the last post, we said that Jack Johnson doesn’t have his own social network like 50 Cent. Well, that’s not entirely accurate. His new All At Once community is “a new social action network where you can discuss issues and events, explore non-profit groups, and take action to make positive change in your local and world community. The Jack Johnson tour is collaborating with hand-chosen community groups around the world. All At Once connects people with these non-profits, creating change through our actions, our voice and our choices.”

The list of non-profit organizations is huge, and Jack’s “new charity, Johnson Ohana Charitable Foundation, will match every dollar donated at the concert or online to All At Once non-profit partners up to US$2,500 or foreign equivalent per group.”

This is how green living and social media unite to affect positive change. Bravo, Jack.