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A new “green-themed” print magazine, written primarily for women, will debut later this year with support from eco-celebrities Ed and Rachelle Begley. Rachelle graces the first cover of Positively Green. Two dollars of the subscription price goes to your eco-charity of choice, but there’s no mention that we could find about whether it will use recycled paper and soy-based ink. It’s also not clear about any web counterpart. You can get a digital sneak peek in PDF form here. (P.S. The profound contrast between this post and the last was somewhat intentional.)
According to the press release: Positively Green, a new quarterly magazine geared towards those mainstream women who want a no-nonsense solution guide to living a greener, healthier life, will launch in bookstores and retail stores nationwide in early August.
The magazine is the brainchild of Nashvillian Kelly Magill, who also publishes Nashville Interiors magazine. In her daily routine of caring for children, working, and maintaining a home life, Kelly realized she was not alone in her quest to incorporate going green into her life and the lives of her loved ones. Thus, Positively Green was born.
“I wanted to produce a very visually stunning, fresh-feeling magazine that addresses a variety of interests and concerns, but was centered on green living,” said publisher of Positively Green, Kellly Magill. “So I incorporated travel, fashion and gossip, cooking, health and home decor and all those things we all enjoy, and based it all around the very simple idea of leading a greener, healthier lifestyle in a way that would resonate with women juggling work and children and all the other things we deal with in life.”
In a straightforward and realistic approach, Positively Green covers topics such as health, beauty, travel, home and fashion, along with items geared to incorporate green living into your every day decisions and choices. The magazine, printed on paper with recycled content, encourages small changes that will have big effects. Positively Green will not publish whistleblower stories or articles that attack specific groups or practices.
“I want to give women knowledge about the world we live in and empower their decisions, but I do not want Positively Green to become mired in political or environmental debate. There is already enough negative press in the world,” commented Magill. The magazine will hold a launch party in Los Angeles in July. The party will be hosted by Ed and Rachelle Begley.
“Positively Green magazine is the missing piece,” said Rachelle Begley. “No other magazine is geared for the mainstream woman who wants to do what she can.”
3 responses so far ↓
1 morizongreen // Apr 20, 2008 at 4:30 pm
I have Positively Green Magazine on my PG wishlist. I’m waiting for a response from Kelly. I’ve asked her if I can subscribe to a digital format, either at http://www.positivelygreen.com or http://www.zinio.com. For those that prefer home/office delivery, I’ve asked about the paper and ink used in the publication. I’ll let you know what I find out.
2 Meryn Stol // Apr 21, 2008 at 5:16 am
“The profound contrast between this post and the last was somewhat intentional.”
I think it’s a great way to highlight the different forces playing on the same time. Very diverse human needs come together in green thinking.
3 morizongreen // Apr 21, 2008 at 11:55 am
Kelly is great. She got right back to me. Here’s her response to my questions:
“For the first year, we’ll most likely focus on the print version but I’m interested in developing an on-line edition eventually with a resource like zinio. In the meantime, we print on paper with recycled content, we’re using soy-based ink and the magazines that don’t sell will be recycled by the distributors. We’re also planning on looking at whatever carbon footprint is associated with printing and transportation and I’ll offset those emissions through carbonfund.org.”
So, for now, I am subscribing to her mag, looking forward to making the switch to the digital format in the near future. Thanks, Kelly!
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