Loading ...
Flock debuts special eco-edition browser for the social web
The self-described “social web” browser, Flock, launches a special Eco Edition with 10% of proceeds going to an eco cause selected by users.
The browser comes loaded with features that seamlessly integrate social media sites like Facebook, MySpace, Digg, and YouTube. It also integrates many of the most popular green news bookmarks and feeds e.g. Treehugger, ecorazzi, and Grist. But you’ll have to add Max Gladwell’s RSS manually. Curiously, there are no pre-loaded green social networks like Care2, Gather, or Gaia. Flock is powered by the Firefox platform, so the basic tools and features will be familiar to Firefox users. The refresh button is fashioned as the universal recycling symbol, which is a convenient reminder.
“This is a new way of thinking about using a browser,” explains Flock vice president of marketing Dan Burkhart. “We are creating an out of the box experience — gathering the best of the best.”
“The environment requires people to be informed,” says Burkhart. “Collectively, this is how we can influence change.”
Amen. MG will give it a thorough test drive and report back with a full review. In the meantime, here is the quick Flock social-web browser:
4 responses so far ↓
1 sergey // Apr 22, 2008 at 7:42 pm
Thank you very much for a great review. I am looking forward to reading your full test drive review and getting your user feedback in order to evolve Flock Eco to be an even better tool for anyone who cares about our planet. Please send me a link to your full review/test drive post
Be Carbon Neutral
2 Flock Eco-Edition Provides Easy Green Browsing… and Blogging : Sustainablog // Apr 23, 2008 at 7:28 am
[...] out other reviews of the browser at Lorna Li — Green Marketing 2.0, Earth & Economy, Max Gladwell, and EcoTech [...]
3 Ten (More) Ways to Change the World Through Social Media : Sustainablog // Oct 13, 2008 at 10:50 am
[...] this list is the brand new Greenbar Toolbar. It’s essentially a stripped-down version of the Flock Eco Browser for both Firefox and Internet Explorer. According to the company, it gives you access to the [...]
4 Ten (More) Ways to Change the World Through Social Media | Sustainablog // Apr 18, 2010 at 11:08 am
[...] this list is the brand new Greenbar Toolbar. It’s essentially a stripped-down version of the Flock Eco Browser for both Firefox and Internet Explorer. According to the company, it gives you access to the [...]
Leave a Comment