Max Gladwell

Flock debuts special eco-edition browser for the social web

The self-described “social web” browser, Flock, launches a special Eco Edition with 10% of proceeds going to an eco cause selected by users.

The browser comes loaded with features that seamlessly integrate social media sites like Facebook, MySpace, Digg, and YouTube. It also integrates many of the most popular green news bookmarks and feeds e.g. Treehugger, ecorazzi, and Grist. But you’ll have to add Max Gladwell’s RSS manually. Curiously, there are no pre-loaded green social networks like Care2, Gather, or Gaia. Flock is powered by the Firefox platform, so the basic tools and features will be familiar to Firefox users. The refresh button is fashioned as the universal recycling symbol, which is a convenient reminder.

“This is a new way of thinking about using a browser,” explains Flock vice president of marketing Dan Burkhart. “We are creating an out of the box experience — gathering the best of the best.”

“The environment requires people to be informed,” says Burkhart. “Collectively, this is how we can influence change.”

Amen. MG will give it a thorough test drive and report back with a full review. In the meantime, here is the quick Flock social-web browser:

Related Posts

• Your Subscription to the Social Web
• Is Facebook a Marxian Paradise?
• Threat Down: Net Neutrality and You